{"id":3032,"date":"2024-04-10T09:31:39","date_gmt":"2024-04-10T07:31:39","guid":{"rendered":"https:\/\/aurexia.com\/insights\/?p=3032"},"modified":"2024-04-10T09:31:39","modified_gmt":"2024-04-10T07:31:39","slug":"services-innovants-en-assurance-sante-et-prevoyance","status":"publish","type":"post","link":"https:\/\/aurexia.com\/insights\/services-innovants-en-assurance-sante-et-prevoyance\/","title":{"rendered":"Services innovants en assurance sant\u00e9 et pr\u00e9voyance"},"content":{"rendered":"\n<p><em>Constatant que&nbsp;<\/em><strong><em>les services deviennent des solutions incontournables pour fid\u00e9liser&nbsp;<\/em><\/strong><em>une client\u00e8le de plus en plus volatile et<\/em><strong><em>&nbsp;pour ma\u00eetriser son r\u00e9sultat<\/em><\/strong><em>,&nbsp;notamment au travers de la pr\u00e9vention, Aurexia s&rsquo;est pench\u00e9 sur les services propos\u00e9s par les assureurs en sant\u00e9 et en pr\u00e9voyance.<\/em><\/p>\n\n\n\n<p><em>Notre \u00e9tude&nbsp;sur&nbsp;<\/em><strong><em>les services innovants en assurance sant\u00e9 et pr\u00e9voyancepermet d&rsquo;\u00e9tablir que&nbsp;<\/em><\/strong><em>l<\/em><strong><em>a concurrence se joue aujourd&rsquo;hui aussi fortement sur l\u2019offre de services, principal levier de diff\u00e9renciation.&nbsp;<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-dark-blue-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/aurexia.com\/insights\/wp-content\/uploads\/2024\/04\/Aurexia-Services-innovants-en-assurance-avr2024.pdf\" style=\"border-radius:0px;color:#ffffff\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9chargez un extrait de l&rsquo;\u00e9tude<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les \u00e9volutions du march\u00e9 et de la soci\u00e9t\u00e9 poussent \u00e0 miser sur les services, notamment les services de pr\u00e9vention<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pression sur les co\u00fbts et les marges<\/li>\n\n\n\n<li>Evolutions technologiques,&nbsp;soci\u00e9tales et des attentes clients : digitalisation, ESG<\/li>\n\n\n\n<li>Vieillissement de la population : augmentation de la sinistralit\u00e9&nbsp;et de son co\u00fbt&nbsp;<\/li>\n\n\n\n<li>Adopter une strat\u00e9gie servicielle et de pr\u00e9vention<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les services sont de puissants leviers de fid\u00e9lisation et de ma\u00eetrise des co\u00fbts<\/strong><\/h2>\n\n\n\n<p><strong>Fid\u00e9lisation : <\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>&#8211; Diminution de la volatilit\u00e9 du portefeuille<\/p>\n\n\n\n<p>&#8211; Accroissement du multi-\u00e9quipement<\/p>\n\n\n\n<p>&#8211; Acquisition de nouveaux clients<\/p>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ma\u00eetrise des co\u00fbts : <\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p>&#8211; Am\u00e9lioration du ratio S\/P<\/p>\n\n\n\n<p>&#8211; Diminution du provisionnement<\/p>\n\n\n\n<p>&#8211; Diversification des revenus via l\u2019achat de services<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"> <strong>D\u00e9finir le mod\u00e8le \u00e9conomique de son service : service en inclusion ou payant ?<\/strong><\/h2>\n\n\n\n<p>Plusieurs mod\u00e8les \u00e9conomiques sont envisageables :<\/p>\n\n\n\n<p>\u2022<strong>Inclusion du service dans l&rsquo;offre d&rsquo;assurance<\/strong><\/p>\n\n\n\n<p>\u2022<strong>Paiement du service \u00e0 l&rsquo;usage <\/strong>(en individuel ou collectif)<\/p>\n\n\n\n<p>\u2022<strong>Paiement par des branches professionnelles <\/strong>(en collectif)<\/p>\n\n\n\n<p><strong>La propension \u00e0 payer des assur\u00e9s pour les services reste faible<\/strong>, le co\u00fbt factur\u00e9 ne peux pas \u00eatre tr\u00e8s \u00e9lev\u00e9 pour esp\u00e9rer un bon taux de souscription. D\u2019autres solutions de financement doivent donc \u00eatre explor\u00e9es, les services pouvant \u00eatre rentabilis\u00e9s par d\u2019autre biais que la facturation, via :<\/p>\n\n\n\n<p>\u2022<strong>L\u2019exploitation des donn\u00e9es clients, voire leur mon\u00e9tisation<\/strong>. Les clients y sont ouverts : en 2022, <strong>environ 7 consommateurs sur 10 (69 %) sont dispos\u00e9s \u00e0 partager des donn\u00e9es importantes sur leur sant\u00e9<\/strong>, leur activit\u00e9 physique et leurs habitudes de conduite,&nbsp; en \u00e9change de prix plus bas de la part de leurs assureurs (taux en augmentation rapide, de +19 % en 2 ans).<\/p>\n\n\n\n<p>\u2022<strong>La valorisation comptable <\/strong>du b\u00e9n\u00e9fice des services en termes de r\u00e9tention client, d\u2019image, de diff\u00e9rentiation et de <em>business <\/em><em>development<\/em><em> <\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zoom sur les services de t\u00e9l\u00e9m\u00e9decine <\/strong><\/h2>\n\n\n\n<p>La t\u00e9l\u00e9consultation repr\u00e9sente <strong>4 % des consultations <\/strong>r\u00e9alis\u00e9es en France, soit environ 9 millions de t\u00e9l\u00e9consultations par an.<\/p>\n\n\n\n<p>Elle joue aujourd\u2019hui avant tout <strong>un r\u00f4le de triage <\/strong>en posant un 1<sup>er<\/sup> diagnostic&nbsp; et en d\u00e9terminant la n\u00e9cessit\u00e9 d\u2019une consultation m\u00e9dicale.&nbsp;<\/p>\n\n\n\n<p>La t\u00e9l\u00e9consultation \u00e9tant dor\u00e9navant standardis\u00e9e, les assureurs doivent proposer de <strong>nouveaux services d\u2019e-sant\u00e9 <\/strong>pour se distinguer sur ce segment.&nbsp;<\/p>\n\n\n\n<p>La t\u00e9l\u00e9consultation n\u2019est aujourd\u2019hui pas en capacit\u00e9 de supplanter la consultation traditionnelle mais d\u2019autres services digitaux innovants \u00e9mergent qui pourront permettre <strong>d\u2019\u00e9tendre les possibilit\u00e9s de la t\u00e9l\u00e9consultation, notamment les outils de diagnostic bas\u00e9s sur l\u2019IA. <\/strong>Par ex :&nbsp; l\u2019IA <strong>AMIE <\/strong>d\u00e9velopp\u00e9e par Google (voir ci-dessous) est parvenue \u00e0 obtenir des<strong> r\u00e9sultats sup\u00e9rieurs \u00e0 un panel de m\u00e9decins en diagnostic textuel.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Constatant que&nbsp;les services deviennent des solutions incontournables pour fid\u00e9liser&nbsp;une client\u00e8le de plus en plus volatile et&nbsp;pour ma\u00eetriser son r\u00e9sultat,&nbsp;notamment au&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[29],"tags":[49,271],"class_list":["post-3032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assurance","tag-assurance","tag-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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